Truck & Offroad Media Kit
THE ULTIMATE AUTHORITY
FOR TRUCK ENTHUSIASTS
The right mix of content and brands that resonate with an engaged and equally passionate audience. Our brands can help you establish new markets or further your hold on existing ones.
93.3% MALE
60% COLLEGE
Source: Omniture (Web), FB/IG/TW/YT (Social), AAM/USPS (Print) 9/19
Digital
THE FASTEST SITES
ON THE WEB
MotorTrend Group owned and operated sites empower our audiences through unparalleled expertise, information, and reviews. We’ve built a premium, safe environment for a qualified audience of enthusiasts that take action. In fact, research shows our audience has 5X higher CTR than Google benchmarks when data targeting is applied.
Social
AMPLIFY ENGAGEMENT
As the leading authority in automotive news, our brand engages in a two-way conversation with a community that delivers the most trusted information to our communities.
Original Programming
CUSTOM
SPONSORSHIPS
MotorTrend offers unlimited programming opportunities that naturally provide valuable brand exposure and organic inclusion for in-market and aftermarket partners reaching a broad, diverse audience across digital, linear, and social platforms.
Branded Content
SEAMLESS INTEGRATIONS
Bespoke series, vehicle first looks, event coverage, walk-arounds, unveilings, and everything in between. Our branded content capabilities and slate of original programming are best-in-class. With a singular vision and multiple outlets, we create millions of engagements with a qualified audience of auto enthusiasts and influencers.
Events
SUPER SERVING FANS
FACE TO FACE
MotorTrend Group owns and operates 25+ highly anticipated events, which provide exhibitors and sponsors the opportunity to engage with an influential enthusiast audience of more than 1.5 Million annually through immersive live event activations. In addition, we provide media exposure, industry networking, and experiential marketing opportunities to our exhibitors.
DECADES OF EXPERIENCE
Four Wheeler fully explores the high-adventure, global nature of off-roading. Its pages also contain regular vehicle tests and evaluations, adventure and travel destinations, technical articles, outdoor equipment guides, aftermarket product testing and how-to installation articles, as well as competition coverage and project vehicle buildups.